Coca-Cola Live Wallpaper Campaign

The AdMob team at Google recently worked with the Coca-Cola Company to produce a live wallpaper celebrating the holiday season based on their annual holiday commercial. Live wallpapers are animated homescreen backgrounds that respond to both touch and phone movement, and can also react to the time of day and a device’s geographic location. This is the first time the AdMob team has worked with an advertiser on creating this type of mobile experience.